Put Sarra
in the room.
Keynotes, panels, podcasts, and workshops on brand voice, AI, and why most marketing sounds like it was written by a committee. Because it was.
What you get
Sarra is electric on stage. Uninhibited, funny, sharp, and deeply knowledgeable. She doesn't do corporate keynotes with 47 slides and a "key takeaways" summary. She tells stories, drops frameworks, makes people laugh, and leaves them thinking differently about how their company communicates.
She has zero interest in performing authority. The authority comes from the work. 25 years at multiple household names. 30+ voice extraction engagements. A living operating system built on 50 years of reading people.
Available for in-person and virtual events. Keynotes, panels, fireside chats, podcast interviews, and hands-on workshops.
Speaking topics
The Death of Brand Voice (And What Replaces It)
Keynote / 30-45 minWhy most brand guidelines are useless. Why AI made it worse. And what evidence-based voice extraction looks like in practice. The talk that makes marketing directors uncomfortable and then grateful.
Your AI Sounds Like Everyone Else's AI
Keynote / Workshop / 30-60 minThe problem with prompting AI without a voice system. Why 'write in a professional yet approachable tone' produces the same content for every company. And what to do instead.
50 Years of Reading People Who Didn't Say What They Meant
Keynote / Fireside / 30-45 minThe personal story. A lifetime of pattern recognition. Learning to decode human communication because you had to. And how that became a methodology that extracts brand voice from evidence.
The Third Voice: Writing Between the Client and the Audience
Workshop / Masterclass / 60-90 minThe methodology behind HauntOS. How to create content that is 100% the client, paired with what the audience actually needs to hear. The white space where trust is built.
Why Your Founder Rewrites Every Draft (And How to Stop It)
Talk / Panel / 20-30 minThe operational cost of not having a voice system. The maths. The frustration. The fix. A practical talk for marketing teams and content ops leaders.
Custom topics available. If your event has a specific angle, let's talk about what fits.
Press & media
Available for interviews, features, and expert commentary on brand voice, AI and content, entrepreneurship, and the future of marketing communications.
Expert areas
Brand voice strategy, AI + human content, ghostwriting industry, B2B marketing, founder personal branding, entrepreneurship
Response time
Usually within 24 hours for media inquiries
Book Sarra
Keynote, panel, podcast, or workshop. Tell me about your event and I'll tell you what fits.
Or email directly: [email protected]